You already have a business and don’t know how to write a blog?
A stepwise guide in starting a blog is well written in On Blast Blog for a smooth takeoff. If you are looking for universal WordPress themes and add-ons, then you can get them in http://www.wpexplorer.com which is a one-stop website for all your blogging needs. We will let you know the importance of starting a blog.
Many don’t believe that to be a marketing tool unless they have hands on in it. Writing a blog is the best marketing trick. You can use it as an opportunity to explain about the products, give a preview of the future goods and can share the trending news about the company. You can also feel free to talk about any business news even if it is not about your business.
Blogging is still very popular as it gives a feeling that someone is talking to them in a friendly manner and people tend to lend their ears towards it. We can also term them as word of mouth marketing.
In case your company has a static page, then you can use the blog to update the discounts and offers. You can also use that as a liaison in communicating messages and make the company famous online.
It may not be direct sales, but it is an easy way of promoting products and in turn increasing sales. Blogs not only mentions about the different products but also discusses the different uses and benefits of the products. Since the latest news in updated in blogs, customers can start following the blogs to find the current updates now and then.
Customers have a sense of satisfaction that they are up to date and they receive the latest news and offers before others do.
Blogging is not a one-way road. It is a two-way communication with their clients. Blogs are not only a place for sharing information but also gives an opportunity to head back the feedback. Customers who have been following the blog and get their questions answered feel that they are directly linked to the company. This is the necessary foundation for increasing customer satisfaction and leads to returning customers.
Expressing Brand Message
All business has a brand message and would have built an image in consumer’s mind. Blogs help in showing the brand image that they wish to portray to customers. Being consistent in branding gives a secure feeling and stability to the customers which are the key factors in increasing customer loyalty.
Blogging obviously takes more time and energy, but it is worth it as it leads to increased product sales, happy customers, customer reliability. The tone and the way the products are explained and compared seem to be I an inviting tone that makes more customers follow what we intend to say instead of ignoring it to be a promotional post. See to that you answer all of your buyer’s questions as quickly as possible to make them feel that you are responsive.